Tom’s Day is a mental health campaign built for the UK construction industry.

It follows the story of a fictional worker, Tom, whose silent struggles go unnoticed — until one moment changes everything.

The goal is simple: spot the subtle signs, start real conversations, and act before it’s too late.

This story might change how you see the people around you. 

Help Us Bring Tom’s Day to Every Worksite

Every day in the UK, two construction workers take their own lives. Not because they’re weak — but because they’re overwhelmed, unseen, and unheard. Tom’s Day is a campaign built to change that.